Lisa Brady, Ginger & Mary Ann Clothing Co.'s first ambassador of the "Women Who Move" campaign, wearing the MOTU vest

Lisa Brady, Ginger & Mary Ann Clothing Co.’s first ambassador of the “Women Who Move” campaign, wearing the MOTU vest

In conjunction with our product launch, Ginger & Mary Ann Clothing Co. is proud to initiate our “Women Who Move” campaign, telling stories of active, healthy women who inspire others—whether it be by their talent, grit, intelligence; or with their professional accomplishments, philanthropic efforts, exploration, or activism.

These stories will be featured here on the Ginger & Mary Ann Clothing Co. blog, as well as via our social media channels, and will provide us with the opportunity to recognize extraordinary women who are bettering their communities and the lives of others.

We are pleased to announce Lisa Brady, Director of the Treasure Valley Safe Routes to School Program, as the first recipient of our “Women Who Move” ambassadorship. This appointment is fitting, considering Brady’s early involvement with Ginger & Mary Ann Clothing Co., which began in connection with a string of cycling accidents in the Treasure Valley. She expressed a need for more visible and stylish bike gear for women—a challenge which we readily accepted, as we began development of our MOTU vest. (See how the MOTU works or learn more about its product features here.)

Also the president of the Treasure Valley Cycling Alliance and a member of the League of American Bicyclists, Brady is a tenacious advocate for cycling safety and awareness. To thank Brady for her community involvement and advocacy efforts, we presented her with a limited edition MOTU vest (pictured at right). In the exclusive interview below, Brady tells us more about herself and what inspires her. We invite you to read more about her story; we’re sure she will inspire you, too.  

During your childhood, who was your superhero and why?

My superhero was actually and truly, Wonder Woman. She helped those who needed help, fought for justice and was a very strong female figure. She made me believe that we could fight for the things we believe in and win.

What are you most proud of?

This year I was invited to be part of a panel of speakers at The City Club of Boise. I spoke about the importance of equality on the roads for all users of the roads in front of educators, administrators, government officials, fire and police, etc. It was a powerful experience and I still have people coming up to me to talk about it, months afterward.

Tell me about one of your most significant obstacles to living the life you live now and how you overcame it.

I was incredibly shy throughout my childhood and into college. My mom told me a long time ago that you couldn’t meet anyone by standing against the wall and waiting for someone to walk up to you. I took those words to heart when I moved to Boise in 1989 and started building my community. I could never imagine standing up in front of a room of people when I was in school, but I look forward to it now.

What lessons have you learned from obstacles like these?

We don’t have to be any particular way throughout our lives. If we decide to do something or desire to do something, we can stretch ourselves; change ourselves to make success happen and to live the way we would like.

Happiness is…

…standing under a waterfall in the middle of summer on the side of a road.

How do you spend your free time?

I don’t have much free time, but I make jewelry out of bike parts, crochet, travel, read and hang out in coffee houses.

When do you feel most alive?

This is incredibly difficult to put into words but here goes: I feel the most alive when I’m at the top of a ski run on my snowboard in near white out, windy conditions and I drop in, hit the powder and surf to Nirvana. When I come in from outside and my cheeks are burning from the cold, I feel like nothing else.

How do you take care of your body, mind, and soul?

I try to laugh every single day. I ride my bike as much as I can. I relish rainstorms and I spend time with friends and family and I spend quiet time by myself.

What do you most enjoy about your career?

I feel like I can change the world. Working in bicycle advocacy and education, I get to talk to many different kinds of people and get to teach people. To see eyes pop wide open when I say “a bike is not a toy, it’s always been a vehicle,” is incredibly rewarding. I know that I’m making people think about bikes and walking in a different way. Working with the younger audiences is energizing and fun. The stories they tell help me teach the adults better and make me work even harder for their safety.

If money weren’t a necessity, what would you spend your time doing?

I would be riding my bike across the world with my husband. I’d have a little house somewhere in the mountains to come home to when we were done, where we could retire and cook great food.

What books are you reading?

I’m currently reading The Tourist by Olen Steinhauer and The Art of Fermentation by Sandor Ellix Katz.

Where would you most like to travel and why?

I would really like to go to Tofino, BC in the middle of winter to watch the storms come in from the ocean. I’ve heard this is an amazing natural show and it would mix my love of stormy weather with a tree lined coast. I really am a northwest gal.

Where do you want to be in a year? In ten years?

In a year, I would still like to be the director of Safe Routes to School here in the Treasure Valley, but I’d like to see the program be even stronger, reaching more students and parents.

In ten years, I’d like to have my small jewelry business be a larger presence that supported bicycle advocacy across the country. I’d also like to have walked the Camino de Santiago and have ridden across the US.

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Do you know an extraordinary woman whom you’d like to nominate for Ginger & Mary Ann’s “Women Who Move” campaign? Contact us at

Be sure to email us your comments, product ideas, and tag us in your photos on social media—we want to see your Ginger and your Mary Ann!

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